This record-breaking collaboration, described as the most significant commercial agreement in the Club’s history, sees W88 secure the prestigious Front-Of-Shirt position and the title of Exclusive Asian Betting Partner.
A Global Vision for the 2025-26 Season
As Sunderland AFC makes its highly anticipated return to the top flight of English football, W88 branding will feature prominently on all home, away, and third shirts, including adult replica kits.
While the partnership will be activated primarily outside the United Kingdom, it allows W88 to leverage Sunderland’s massive global reach and passionate international fanbase. This move further solidifies W88’s presence in elite football, adding to a portfolio that has previously included partnerships with clubs such as Aston Villa, Burnley, Crystal Palace, Fulham, and Wolverhampton Wanderers.